Employee communications & change management ~ most useful mistakes and top lessons learned ...

... because as a freelancer I don't get the chance to mentor too many people. In the hope it's useful, I'm offering some of the lessons I learned in a series of posts on LinkedIn. Here's the first post, from Nov. 1, 2021:
Hello. I have questions. I got my first job in #employeecommunications 30 years ago, and I loved my career. I learned from some of the best in the business—as well as from my mistakes—but I’ve been freelancing for a long time, and that means I’m not up to date on what it’s like today in the workplace. Have the fundamentals of organizational development and employee communications changed?
In the hope that they’ll spark a conversation about employee communications, I’d like to share some of my experiences in different industries. There’s so much to talk about, from the high-level view of our role within the company to the details of choosing communications vehicles and messaging to support the corporate mission and goals.
I’ll start with two things I wish I’d done differently: I should have heeded red flags before accepting jobs at a couple of places; and I should have spent more time absorbing a company’s culture and history before suggesting that it change.
What would you ask before joining a company as an employee communications professional? I think CEOs deserve scrutiny: Every company is unique, and CEOs have an enormous influence on culture. What is the CEO’s style? Is there turnover in the C-Suite? Does the board trust the CEO? Do you? What do you think of the CEO’s commitment to employees; diversity, equity and inclusion; and quality management/process improvement? What does the CEO think of your role?
Where does your employee communications department report? (Organizational Development within Human Resources was ideal in the aughts, rather than Advertising or Marketing, where it sometimes languished as an extra assignment shoved onto copywriters.) What’s your budget, and what are the current employee communications vehicles? Will you have a coordinating part to play in Vision/Mission/Goals and brand wording? Public relations? Speechwriting for executives?
Employee communications is a fun and fascinating career, and in my next post I’d like to share and learn about ways to assess a company’s culture and communications. I’d like to add one more item today: the employee communications department’s raison d’ȇtre. I once joined a company and was proudly shown my predecessor’s mission statement: “We will engage employees’ hearts, heads, and hands.” (True story.) I discarded it. That company’s employees there weren’t all that happy, and talking about their hearts and heads wasn’t helping. Besides, I was taught in the 1990s that employee communications exists because good leaders know it improves productivity and the company’s bottom line.
Does that still ring true?
Thank you for your time today….